|
|
Vocabulary development on the 2nd grade of primary school
PETERKA, Ondřej
The thesis focuses on the level and development of vocabulary of upper primary school pupils, primarily in the 6th and 9th grade. The thesis is divided into the theoretical and empirical part. The aim of the theoretical part is to define the discipline of lexicology, the vocabulary and its individual elements. The empirical part of the thesis describes the research methodology and summarizes and further contrasts the results of a questionnaire survey conducted among pupils from three different primary schools.
|
|
|
Antonymous adjectives in children's and adult literature
Najberková, Tereza ; Čermáková, Anna (advisor) ; Čermák, Jan (referee)
The topic of this thesis are adjectival antonyms in child-directed fiction. The primary aim of the thesis is to compare the usage of antonyms in adult fiction and child-directed fiction on the basis of a contextual co-occurrence of antonyms. The two areas of focus are the discourse functions of antonymy and the canonicity of antonyms. The thesis presents an analysis of antonyms identified in the context of 51 most frequent adjectives in a corpus of fiction written for children. The thesis is structured into three major parts. The first part provides a theoretical framework which summarizes the research of the discourse functions of antonymy and reviews the methods of measuring antonym canonicity. The second, methodological part, explains the methodology and describes the data used for the purposes of this study. The selection of data relies mostly on manual classification of the concordance lines. The third, analytical part, analyses and classifies the antonyms found in the corpus of child-directed fiction and compares them with selective samples extracted from adult fiction. A comparison of the most frequent adjectives in both corpora is also provided. Keywords: antonymy, discourse functions, antonym canonicity, ancillary antonymy, coordinated antonymy
|
|
|
The use of lexical oppositeness in English internet advertising
Betincová, Barbora ; Klégr, Aleš (advisor) ; Šaldová, Pavlína (referee)
The thesis deals with the relation of semantic opposition in the discourse of advertising. The aim of the thesis is to identify the techniques of advertising language based on the use of antonymy and describe their manipulative strategies. The thesis consists of two parts. The first is theoretical. It introduces the topics of advertising language and antonymy. It presents the views on definition of advertising, describes the influence of media on the language of advertising and summarizes the ba- sic advertising principles. Further, it defines antonymy and presents basic classification systems of opposites. Second part starts with the description of the research methodology and the database of advertisements created for the sake of the thesis. The following chapter analyses dis- tribution of classes of antonymy and describes individual advertising techniques and their manipulative force.
|
guest ::
